Flexible utilisation of the web3 ecosystem, blockchain and other elements could usher in dramatic change in how exhibitions and events are organised and experienced. This includes a greater virtual participation of global exhibitors and buyers with enhanced security, the creation of immersive experiences that transcend reality, and an overall revolution in experiential marketing.
Pico Play is creating an immersive ancient temple for Dreamworld’s US$35 million ‘Jungle Rush’ rollercoaster. Set to open later this year, the ride will feature the world’s first inclined turntable and marks the 10t collaboration between Pico Play and Dreamworld.
The global data analytics market’s value is poised to exceed US$393 billion by 2032, and it will revolutionise marketing strategies. Coca-Cola’s AI-crafted ‘Y3000’, Siemens’ integrated data system and Reckitt Benckiser’s targeted advertising already exemplify a shift to data-driven decision-making, significantly boosting user engagement and ROI.
