We are changing many of our habits due to the COVID-19 pandemic, so are consumers. There is more online shopping, fewer dine-in orders, etc. These changes are most likely to outlast the pandemic given that it takes time for consumers to return to precrisis habits and activities steadily, and the speed and extent of recovery among countries will not synchronise.
Therefore, analysing behavioural change and leveraging deep consumer insights can enable companies to take initiative to influence consumer behaviour, adjust their business strategies and stand out in the post pandemic crisis.
To skilfully and effectively influence consumer behaviour, there are five main actions as pointed out in Mckinsey’s recent article. They are:
- Reinforce positive new beliefs.
- Shape emerging habits with new offerings.
- Sustain new habits, using contextual cues.
- Align messages to consumer mindsets.
- Analyse consumer beliefs and behaviours at a granular level.
Read the article for comprehensive information on the five main actions to help understand the nuanced changes in consumer behaviour, stay alert with the peak moment and master these insights to adjust product and service offerings and marketing communication in order to be well-positioned to thrive in the next normal.