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AI is poised to make a big impact on our industry by providing us with assistance, data and intelligence to make more effective and powerful experiences. Many of the clues can be found today in other industries from companies who are already engaging these technologies.
Companies like Starwood’s Aloft are just now implementing the use of AI robots to deliver room service, and Amazon uses an entire army of robots to pick-up and package orders. These examples offer a preview of how bots could work as an extension of an event production team on a large show-floor or trade show space, assisting in the fast movement of on-site equipment and installations.
Airports are using face recognition technology for identification and security purposes, and JetBlue has been testing its use as a boarding pass. Eventually all this will translate to events and their need for registration, security, people management, security areas and people flow.
Crowd response to content
Disney is the obvious pioneer of using AI and machine learning to help register crowd reactions to films. Using heat maps and facial recognition information, they can make quick decisions on content, audience and flow. This has enormous relevance to events as well, in the form of measuring and eliciting feedback of an event’s success, and in driving content decisions.
As a participant
AI’s depth of up-to-date knowledge and personal interaction is a very exciting aspect of this issue. An example of this is IBM’s deployment of Watson in cancer research. Watson was found to have the ability to crunch massive quantities of current research and information, and play an active and successful role in finding treatments. We see AI could eventually take on the role of a participant on a discussion panel, or interacting as a member of a solution-building team or a roundtable. AI will earn its place at the table.
The insights of the contributor are also shared by CEI Asia magazine on 4 September 2017.