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The obvious advantage of live content is that it is extremely engaging, spontaneous and can be very cost effective.
Streamed live content connects not only to the physical attendees, but to a wider digital audience who also get to experience the event. Keep in mind you need to do more than just broadcast to this digital crowd though: you need to acknowledge them, engage with them and answer their questions. That way you’ll create a stronger, deeper and more powerful reach.
Drones are being used more and more to provide theatrical entries and dramatic product reveals, and to give digital audiences added viewpoints through exciting camera angles. There are a few things to remember though: first, drones are not silent, they can be noisy and sometimes quite disruptive. Second, ensure you’ve covered off all local flying and safety regulations – it is no fun at all having someone shut you down moments before a show!
A common mistake in live content and an often-quoted statement is: “Live does not mean unprepared”. It is important to know ahead of time exactly what is going to be broadcast. It is extremely important to fully prepare your content and rehearse the intended shot angles to be captured. If you do decide to use drones, make sure you conduct test flights and comprehensively rehearse all camera angles.
The insights of the contributor are also shared by CEI Asia magazine in its July-August 2017 e-magazine.