Bearing budgets in mind, consistency and understanding your audience are all keys if you want your corporate branding to go the extra mile.
Brand and event: Two of a kind
The nature of the event should reflect that of the brand. The theme of the event should also be carried through every aspect of its content and visuals – arrangements, programme, displays and menus, for example. “Everything should relate and contribute to a coherent brand message, either directly or indirectly,” says Darren Lim, Senior Vice President of Pico+.
Know your audience
It’s vital to know your audience and to explore further what’s interesting, appealing and important to them – that way, any branding or product touch-points can be adjusted accordingly, Lim says, “to strike these exact nerves”. Consider, too, letting the audience be your ambassador for corporate branding. “Delegates can generate interesting social media content for the audience to share – they are good influencers too, “he adds.
Lim advises using multimedia and virtual reality to create immersive, hands-on experiences that will help participants engage with the brand. Make sure brand positioning elements and corporate identity guidelines are followed to the letter. The goal is to present a brand effectively, so accuracy is vital.
** The content above is only an extract of the original full article posted on CEI Asia's April 2017 e-magazine.