Art went underground as well as virtual during the first ‘Metro Metaverse Design Art’ (MMDA) exhibition held in Shanghai in late 2022. The immersive exhibition consisted of both a unique physical show hosted in the city’s metro and a digital twin in the metaverse. The project aimed to increase opportunities for artists and designers to connect with brands and integrate art into everyday urban life.
Dubbed ‘ART-IN 24’, the virtual exhibition was held on the YAOLAND metaverse platform developed by Pico. Visitors needed only to log in to the ‘ART-IN 24’ island to experience the artworks as if they were physically present.