Brands of all kinds are still learning how to respond to the new habits and expectations. Let’s look at three of the most dramatic changes of consumer behaviour and check out the insight on how brands can boost ROI in this new landscape.
Festivalisation can give events an entertaining edge that engages attendees closely with a brand. Is it possible to achieve the same effect online? Follow the tips for using social features and other virtual tools to enhance the online/hybrid ‘festivalised’ experience.