Of all the ways audience experiences have changed during the past decade, one we should pay special attention to is the personal, subjective impact of influencer marketing. According to one study, the global influencer market was valued at US$16.4 billion in 2022 alone. Other research foresees the market value reaching US$109.37 billion by 2028.
Consumers and brands have been waking up to the personalised, hyper-immersive experiences afforded by digital technology. The same tech has also delighted event organisers by offering enhanced opportunities to gather data and respond to audience demand for ‘purpose’ through multi-channel integration. Find out more with these five tips on how to make the most of digitalisation in event activations.
Let’s start the New Year with a look at the most exciting tech trends for event professionals in 2023. As one example, Pico’s use of AR technology to create personalised invitations – including bespoke video – to an HP Malaysia Virtual Partners event, where the level of personalisation goes beyond just listing attendees’ names on a screen.
