Pico

Related by Teo Hui Hiang of Pico Singapore, the ‘hacks’ include advice on effectively using tools for social media and event data management, how to streamline guest registration, and much more. Read it all in PCMA.

From banks to public health to entertainment to event planning, the way we work and live and experience is on the verge of a transformation.

Selene Chin offers clear thinking on the art of data collection and management. According to Chin, attendees at events are more likely to give data when the transaction is integral to the experience – and when they receive something in return. Also, collecting ‘actionable’ event data can give us very rich insights for planning the next experience. Read on to find out more useful tips.