Appearing on the front cover of Exeleon Magazine’s ‘Most Innovative Business Leaders’ issue is Chad Tons, founder and CEO of Infinity Marketing Team (IMT), a Pico Group company. Inside, Chad gives the in-depth story of their trailblazing approach to experiential marketing and event production.
Today almost every business sector is exploring the potential of AI, and its applications have already begun to reshape our understanding of storytelling – the very foundation of brand marketing. Read on to discover how brands such as Coca-Cola, Lacta and events like ZGC Forum have used AI to forge lasting connections with audiences through personalised messages, experiences and graphics.
While generative AI and other AI applications make waves, the question remains of how companies can unlock full value from the technology. This article examine how AI is already optimising business processes ranging from floor scrubbing and stock management at Walmart to recreating memories of the visually impaired into art pieces. Read on to explore how to find tangible value with AI.