Let’s start the New Year with a look at the most exciting tech trends for event professionals in 2023. As one example, Pico’s use of AR technology to create personalised invitations – including bespoke video – to an HP Malaysia Virtual Partners event, where the level of personalisation goes beyond just listing attendees’ names on a screen.
With 2023 just around the corner, it’s a good time to assess what trends have taken off this year and what might be in the pipeline. Event professionals turn their attention to all things tech and what they can do for your events and your time management.
During the pandemic, many agencies and clients pivoted towards digital events but then found that their systems - and their staff - lacked the necessary skills to successfully execute a virtual event.Fast forward to today and while face-to-face events are firmly back on the agenda, agencies and brands are offering virtual elements as part of a bigger physical event. With this in mind, will the role of the digital strategist become a prominent one within events?
