Pico

Pico’s Chairman takes note of how brands are increasingly diversifying beyond their traditional market segments in an effort to build a bigger following. The key to success? Starting with a brand image sufficiently strong and defined to add distinction to almost any product, for almost any audience.

Blockchain is already creating opportunities for event professionals. Caroline Bee shares some real-life examples of how blockchain is changing the ticketing ecosystem for events, decentralising event marketing and making events more secure and efficient.

Events play a major role in reflecting companies’ environmental credentials. Pico’s Chairman provides some tips on how event agencies can help their clients highlight their sustainable visions