Today almost every business sector is exploring the potential of AI, and its applications have already begun to reshape our understanding of storytelling – the very foundation of brand marketing. Read on to discover how brands such as Coca-Cola, Lacta and events like ZGC Forum have used AI to forge lasting connections with audiences through personalised messages, experiences and graphics.
While generative AI and other AI applications make waves, the question remains of how companies can unlock full value from the technology. This article examine how AI is already optimising business processes ranging from floor scrubbing and stock management at Walmart to recreating memories of the visually impaired into art pieces. Read on to explore how to find tangible value with AI.
There is no doubt that social media plays a crucial role in enhancing marketing effectiveness for brands. By leveraging the features of social media such as short video and influencer marketing, and gamification elements, combined with data analysis and technologies like AR, brands can significantly increase audience engagement and make marketing easier to hit.
