Pico

Technology is becoming a major consideration for every brand and every product. To take advantage of these opportunities, companies should invest in technology applications and hire the relevant talent to promote innovation, transform their businesses and create more efficient solutions.

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

How do you market to an unpredictable demographic? In his latest Headline Finance column, Pico’s Chairman looks at the online lives of Generation Z, and the consequent need for marketers who know the trends and are willing to react fast.