Pico

For brands, customer experience is everything. Good experiences generate word-of-mouth marketing, which in turn creates a continuously growing body of loyal, satisfied customers. Ultimately, it means healthy revenue growth for the business.

‘Festivalisation’ has become a buzzword around events ranging from business conferences to exhibitions and sports tournaments. It marks a striking change in how events are conceived and planned.

New technology, media and changing behaviours are causing companies and planners to reinvent the way they promote events. They are even creating new events around the technology.

Here are three imaginative ways that events are staying effective and ahead of the curve.