Drive year-round experience
Assuming your annual event lasts for two days, then to engage attendees for the other 363 days each year, says Victor Leung, executive director at Pico Beijing, it is vital to build a digital community or a ‘curated nation’ on a single platform to bind attendees.
“We achieve this by creating seamless online and offline conversations between attendees and exhibitors, using context marketing that is optimised through a robust data-based content management system,” he says, adding that this CMS tracks customer interaction and allows access to that data in real time, facilitating highly personalised experiences.
** The content above is only an extract of the original full article posted on CEI Asia’s June 2017 e-newsletter.
