Have you always assumed that search engine optimisation (SEO) is all about getting a high ranking against other sites? Do you try to boost SEO performance by producing keyword-optimised content? If so, prepare for a shock, because some of your “common knowledge” about SEO may already be out of date.
HubSpot shares 18 truths about SEO in 2017 that can help marketers create a more effective and efficient organic search strategy. Click here to read the full guide.