According to an August 2017 survey by research firm Altimeter, digital transformation professionals are most focused on creating a seamless customer experience across social, mobile, web and ecommerce platforms. These digital transformation initiatives are taking place in several geographies including the US, Canada, the UK, France and Germany. Read the article to see what other initiatives these professionals are leading.
Editor’s Pick
Digital transformation must be led by the customer experience
2017.10.31
Source: eMarketer, Improving the Customer Experience Is Key to Digital Transformation, 17 October 2017
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