A report from KPMG analyses the results of a massive global survey of online shoppers, and the results are informative, illuminating and sometimes quite surprising. In pursuit of an impressive goal – to help companies achieve the “nirvana of consumer mindreading” – the report breaks down survey answers given by over 18,000 people of various ages and in various income brackets in 51 countries; ultimately providing a detailed analysis of online purchase behaviour, the path to purchase journey and overarching consumer attitudes and motivations.
Click here to download the full report.
