Selene Chin advises choosing alignment over reach.
Authenticity is also crucial. As Chin points out, you want to leverage your influencers’ clout, but you also want to carefully select influencers whose ideas match the theme of your event. This is where micro-influencers can play a valuable part.
While they may not have as wide a reach as your top-tier influencers, Chin says, they do tend to be more authentic. “If you have to choose between a top-tier influencer who may have little in common with your event and one who has a stronger alignment but with lesser reach, always pick the latter,” she says. “You want your influencers to validate your event—it’s hard for you to do that if they cannot talk knowledgeably about it.”
** The content above is only an extract of the original full article posted on CEI Asia website.
