"The aim is to encourage these prospects to dream about and visualise the event through image-based storytelling," said Olivia Kosasih, senior manager, digital strategy at Epicentro, a member of the Pico Group. "During the event, creating 'sharable moments' with hashtags has been proven to generate high levels of engagement within and outside an event community."
** The content above is only an extract of the original full article posted on CEI Asia's March 2017 e-newsletter.
