A keynote speaker’s purpose is to set a general tone for an event, so it is vital to find an appropriate one. “Some of the most important things to consider include the message you want guests to take away, whether to opt for an in-house or external speaker or a mix of both, and whether the speaker’s personality is in line with the company’s image, “ says Jed Mok, general manager, creative and strategy planning, at Pico Singapore.
** The content above is only an extract of the original full article posted on CEI Asia's Februrary 2017 e-newsletter.
