5 basic ideas for building a great event app Given the omnipresence of mobiles, it is only natural that event planners would want an app to...
A healthy dose of (augmented) reality for MICE After spending years as little more than a novelty, augmented reality (AR) has finally broken...
Avoid lazy marketing by getting back to basics Today’s marketers are expected to be able to perform integrated marketing feats on a daily basis. But...
Dealing With Clients Who Crave Last Year’s Thing It doesn't take long working in the creative field before you start to notice that some people –...
Deals done at dinner “At a gala dinner, most of the time is spent with the guests eating, so the culinary experience is...