Marques from around the world once again drove into China for the latest edition of the annual Chengdu Motor Show from 25 August to 3 September 2023. For visitors it was a chance to get into gear with the latest industry’s debuts and splashy new technologies and features.

Pico was also there, having been appointed to activate the presences of more than 25 marques – namely ARCFOX, Audi, AVATR, Buick, BYD, Cadillac, Chery, Denza, Dongfeng Citroen, Dongfeng Peugeot, Geely, Great Wall Motor, Jaguar Land Rover, JETOUR, Lexus, Li Auto, Lynk & Co, Mercedes-Benz, ORA, Oshan, Polestar, Rising Auto, SAIC Maxus, smart and XPeng.

Location: Western China International Expo City, Chengdu, China

Date: 25 August-3 September 2023