Pico was honoured to work with returning client Picanol at ITMACH 2017, the Second International Textile Machinery and Accessories Exhibition, held in December in Ahmedabad, Gujarat.

The challenge was to create an exhibition space which reflected Picanol’s position as a pioneer in the textile industry. We eagerly took on this challenge and provided a full concept design and technical package which was planned out by the Pico+ team and executed by our partners in India.

The 152 sq. m stand had a clean, elegant white and blue design which adhered to the strict brand guidelines and provided minimal but impactful branding. The stand was large enough to deliver both ample meeting space and extensive product display space.

Our brand activation delivery was a big success, and the team received an Outstanding Design Award for their work at ITMACH.