The Future 100: 2020 report highlights emerging consumer behaviours with 100 trend predictions spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, luxury and finance.
Key insights include ‘Navigating the AI Workplace’ – explaining how people are pushing back against the use of AI software in recruiting; ‘Gamefluencer’ – looking at the newfound celebrity of e-sports stars; and ‘Climate-positive brands’, highlighting how 90% of consumers believe that brands need to take care of the planet and the people.
Read more trends and download the entire report here.
