Marketing magazine’s Customer Experience Conference focused on discussing challenges and sharing insights on future customer experience trends, technologies and strategies – all through the lens of customer behaviour.
Highlights from the conference included Lance Kwong, CCO of Asia Miles, sharing his four steps to creating strong, long-lasting relationships with customers; Dr Siu Sai-cheong explaining how deep learning and compelling chatbots can improve the customer experience; and Akina Ho, Head of Digital Transformation and Innovation from the Great Eagle Company, explaining how multi-sensory immersive experiences can drive traffic back to retail stores. Let's revisit and utilise the ideas to craft strategies.