Event agencies give the lowdown on what they are planning for clients and staff during the festive season and how to manage the inevitable influx of end-of-year events.
Prepping for the festive season begins earlier and earlier each year, according to Daniel Wu, general manager at Pico Hong Kong.
“Most of our retail clients start activating their Christmas campaigns right after Halloween,” he says. “For us, this means starting to think about Santa, reindeer and mistletoe while we’re still in shorts – sometimes as early as Q2”.
In previous years, Wu says most of the agency’s clients wanted show-stopping centrepiece decorations for their retail stores or high-end shopping malls, but clients’ requests for the festive season are now tending to be increasingly interactive, more digital and more creative with every passing year.
The agency says it is using holograms to help create a magical festival atmosphere, and Wu adds that with a large enough budget, it’s possible to create something huge, lifelike and memorable. Interactive photo booths and fun social media-based games and competitions are also proving a big hit among clients.
** The content above is only an extract of the original full article posted on CEI Asia’s website.
