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Editor’s Pick
/en/thought-leadership/editor-s-pick/maintaining-customer-loyalty-amid-endless-brand-choices
When every brand is just another island in a ‘sea of deals’, how can they ensure that hard-won customers won’t float away? Here are some useful tips on honing brand experiences that encourage customers to resist outside temptations.
/en/thought-leadership/editor-s-pick/harnessing-the-power-of-imagination
A look at imaginative ideas in the key areas of ‘diversity and inclusivity’, ‘transformation and collaboration’ and ‘sustainability’ revealed by a survey and a review of 350 events.

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