Daniel Wu, general manager at Epicentro, a digital content development provider within the Pico Group, says that holograms can achieve results in two areas. “They are perfect for making products stand out at point-of-purchase displays at trade shows, exhibitions and roadshows, and for live presentations at trade shows or press conferences, holograms can provide the necessary ‘wow’ factor to capture an audience’s full attention and engagement.”
It makes sense to employ holograms in high-traffic public areas where they will receive the most exposure. For those brands with the right budget, life-size holograms are one way to create a show-stopping spectacle. At trade shows or events, brands can now make their presence resonate through floating, realistic 3D images that can be seen by everyone – and not just those wearing special glasses.
** The content above is only an extract of the original full article posted on CEI Asia’s November 2016 e-newsletter.
