Microsoft’s HoloLens
Jed Mok, general manager, creative and strategy planning at Pico Singapore, believes Microsoft’s HoloLens—an AR headset with a built-in processor that runs custom apps allowing multiple users to look at and manipulate the same hologram in real time, has plenty of scope for use in our world.
“It’s a game-changer in immersive presentation,” he says. “Agencies and their clients can now look at the same 3D hologram of an exhibition booth or stage set design at the same time. The agency can manipulate the hologram by rotating or zooming into a specific section to explain their design, and the client can do the same to have their questions answered.
** The content above is only an extract of the original full article posted on CEI Asia's May 2017 e-magazine.
