China Mobile’s Migu Video Technology adopted Pico’s new virtual reality (VR) cloud exhibition solution at the 5th Global Virtual • Reality Conference. The technology was used to enhance the audience experience, with an immersive 360-degree digital exhibition environment hosting a launch event and signing ceremony, as well as featuring a virtual exhibition area.
The conference gathered more than 60 scholars and industry experts from 10 countries around the world. Each guest was represented by an avatar and delivered keynote speeches and dialogues as though present in person.
The prevailing COVID-19 pandemic made it necessary to present the conference experience in a virtual format for the first time. Accordingly, Pico used its VR expertise to migrate the client’s event presence to an immersive and interactive virtual world.
Pico built virtual venues for exhibition, a launch event and a signing ceremony within 10 days.
Participants ‘entered’ either via VR headsets, or experienced the venues in panoramic ultra-high definition via mobile phone or television screen. Guest avatars moved freely in the virtual space and could also give micro-expressions and gestures. Audience members could react by clapping, standing up and hand-waving.
Visitors to the exhibition area were guided by virtual brand ambassadors and could browse freely without joining a queue or being jostled by crowds.
An important part of the conference plan was its announcement of collaboration programmes and product introductions. These were augmented with vivid, interesting animations created by Pico. The companies in alliance with the client were invited to the stage. Though guests were scattered across distant locations in real life, they simultaneously pressed interactive buttons to kick-start the signing ceremony.