More and more events are becoming ‘festivalised’ to enhance their scale and deepen experiences in the sports, e-sports and entertainment spheres – and even at international conferences. Our extensive experience in partnering with clients at large-scale festivalised events tells us that incorporating a lot of interactive elements at an event acts as an incentives to attract newcomers and encourage loyal fans to return. Ultimately, this helps the event’s messages reach a wider audience.
At industry conferences and trade shows where the visitor experience remains relatively conventional, our Chairman suggests that event planners should also incorporate the preferences and ideas of the participants and speakers into the event in order to maximise their enjoyment and engagement.
*The above is a summary of the original Chinese article.