While embracing the metaverse is a must for much of the MICE industry, but it also begs the question of how to create value. Read on to discover how companies can find their place in the metaverse – from identifying goals and developing value-focused strategy, to adopting data-driven analytics solutions Read about how examples such as Sandbox and Pico’s YAOLAND can actually create value from the metaverse.
The surging popularity of the metaverse virtually assures it a prominent role in the MICE industry’s future. Find out how brands can maximise their opportunities by selecting platforms that best convey their brand messages and meet target audience expectations, by using the metaverse as a new sales channel, and by creating their own metaverses.
As festivals and celebrations return to the calendar, we look at examples such as the HP Antarctic Dome at Coachella and the ‘Hydeout: The Prelude’ digital music platform, both activated by Pico, to explore the effectiveness of digitalisation, personalisation and utilisation of the metaverse in live events for elevated personalised experiences.
Demand for personalised experiences is rocketing as communication between brands and their audiences – ‘B2H (business-to-human)’ – becomes increasingly important. Innovative B2H approaches using metaverse, NFTs and Pico’s ExQ™ Experience Analytics tool are essential to engage audiences for a higher ROI.
The pandemic catalysed the development of contactless technologies; but the tech’s potential goes far beyond fighting viruses; its true future lies in providing a convenient personalised experiences, and ultimately creating new touchpoints for users. Explore the development and potential applications of contactless technologies.
The luxury market is one of the fastest-growing sectors in Hong Kong, according to a survey prior to the fifth wave of COVID-19. As such, it demonstrates some trends worth noticing for brands and marketers. Discover the strategies that underpin the sector’s success, including its drive into the metaverse and NFTs, localised marketing and CSR.
Invest Hong Kong (InvestHK) and PricewaterhouseCoopers (PwC) have released a joint report on Hong Kong’s digital evolution in ecommerce, food services and creative industries. Titled Explore Opportunities in Hong Kong's Digital Ecosystem, it highlights Hong Kong’s connective role in business between the world and Asia Pacific, as well as the increased agility of its digital ecosystem...
As we approach the second anniversary of COVID-19’s initial outbreak, we should by now have accepted that ‘business as usual’ likely won’t resume in the foreseeable future and begun to devise new strategies to make the best of an unstable situation. For the MICE industry, this means finding ways to make events as inherently ‘virus proof’ as possible and enable them to carry on as scheduled under most conditions.
Online and integrated experiences are plainly here to stay, in part due to their inherent applicability during future crises. Virtual will become even more of a mainstay when the digital natives of Gen Z and Gen Alpha grow into consumer market dominance. At that point, offering a choice of participating in live events either in person or via a laptop or mobile device will become a best practice.
Just as nobody knew how far and deep the pandemic’s impact would be on business, nobody today can predict when its effects will cease to be felt. Or even if they ever will. ‘Business as usual’, when it returns, may be strikingly different from the pre-pandemic norm. Is there any way to prepare for the unforeseeable?
The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. New normal – a new way of living and disruptions in our habits and tradition relating to the way we live, work and interact with others will – affects day-to-day activities as well as business operations.
Given COVID-19’s ferocity, most businesses are trying different ways to reach their customers and continue their operations as much as they can. Many of them are ramping up investment in digital solutions, social and e-commerce platforms. Some businesses would opt for transforming their events to virtual ones. And the key to a successful virtual event is keeping your audience engaged.
Pico’s Chairman looks at how AI has become routinely applied in an increasing number of industries in the past few years. With AI-powered robots now successfully drafting legal documents, patrolling airports and taking on other tasks, AI is set to proliferate even more quickly into more aspects of event, business and daily life.
In his Headline Finance column, Pico’s Chairman offers examples like the GUINNESSTM Connoisseur Bar pop-up store to explain how brands are creating novel experiences to relate their stories to a new generation. With different generations having different expectations, he says, brand marketing must change with the times.
Events upgraded with new technology are the focus of a Headline Finance column by Pico’s Chairman. Pico’s own Born to Run virtual running platform and ‘Our Harbour 1881, Our Stories’ are examples of how interactivity can bring fresh appeal to familiar histories – and even the ancient activity of the marathon.
As Pico’s Chairman points out in Headline Finance, cyber-crime tactics are constantly changing – and businesses and individuals need to be vigilant to keep up. Common-sense measures like using unique and complex passwords can make a huge difference in security – and help businesses maintain their reputation as a trustworthy partner.
Many businesses rely on data to predict consumer behaviour and optimise their strategies – but for good predictions to be made, ‘good data’ must first be collected. In his Headline Finance column, Pico’s Chairman describes how immersive new technology like VR will yield more accurate data at lower cost – and lead to better results for businesses like retailers and event planners.
Pico’s Chairman takes note of how brands are increasingly diversifying beyond their traditional market segments in an effort to build a bigger following. The key to success? Starting with a brand image sufficiently strong and defined to add distinction to almost any product, for almost any audience.
The promise of truly high speed mobile VR/AR and video livestreaming is about to be fulfilled as 5G edges closer to the mainstream. For event planners, 5G should usher in a new crop of tech that will make audience experiences more vivid and engaging than ever – even for audiences far beyond the confines of the venue.
Cutting-edge identity recognition technologies are maturing and bringing greater convenience to many aspects of daily life. However, there are still legitimate worries about the security and integrity of the personal information we share with companies and institutions. Does blockchain offer an effective solution?
The rising expectations of event participants can only be fulfilled with a constant stream of new, fresh and original activities. But adding new content or changing formats can be challenging, especially when venue restrictions are considered. In these situations, the use of technology can open up unlimited possibilities for event planners.